Eva has a background in Wellness, Marketing and Orthomolecular Medicine and with her experience in this field has inspired suppliers, supermarket chains and entire organizations to think and add more honest organic and sugar-free products to the shelves.
In addition, as an experience Expert and Lifestyle Coach, she helps couples who want to have children to restore natural fertility. For this she made the video series 'Getting Pregnant Together' in which nine couples were followed for a year.
In 2017 Eva followed the Women's Soul Coach training at Soul Institute for her own transformation process and deepening her coaching qualities. This resulted in a complete makeover for the corporate identity of Miss Natural with a new logo and concept.
Eva has been a passionate entrepreneur for over 15 years and owner of Miss Natural Lifestyle since 2011. Before that, she was active in the fitness and wellness industry for 15 years, specializing in marketing, communication, concept development and branding. She studied HBO sports management (commercial economics) and also did an aerobics instructor training. In 2005 she won the National E-mail Marketing Award for the best e-mail campaign. As National Marketing Manager, she was responsible for marketing and communication for 20 clubs at the world's largest fitness chain Fitness First for over 5 years.
In the period 2007 – 2012 she was co-owner of WellPro Group BV, which includes the organizations WellPro BV, a consultancy for fitness entrepreneurs and WellnessClub BV, a network of 150 fitness clubs. She and her then partner successfully sold these companies in the summer of 2012.